The World's Shortest Post on Media and Behavior

Do media affect behavior?

Let me put it this way - if media did not affect behavior, there would be no advertising industry.

So the next time someone tries to tell you that media do not affect the feelings, thoughts and behavior of whoever is seeing and hearing them, child or grownup, just point out that maybe those billions of dollars that advertisers spend must be a complete waste. 'Cause clearly NO ONE has EVER changed what they do based on an advertisement.

Next.

P.S. Excellent Book: The Other Parent by James P. Steyer.